The challenge: Canada needs sanitizer, and fast.

Let's go back (only briefly, we promise).

In the Spring of 2020, we responded to the call-to-arms to quickly produce hand sanitizer for Canada’s front-line workers and the growing need in homes across the country.

We acted quickly, creatively, and with intention. And by working together and with hospitals and organizations across Canada, we helped make a difference.

But that was the first in a set of new challenges facing Canada.

The challenge: Getting product to you safely and quickly.

Moving anything across the country, and the world, has become a lot more difficult. People all over Canada are feeling the rising costs from the premiums on importing goods, post-pandemic freight costs, and more.

Surprisingly, our biggest obstacle in getting you our stuff has been finding enough bottles to put it in. To better serve you, we are finding new ways to get our stuff to your door, and we are always looking to support Canadian manufacturing first.

So when you get something from us and notice a different look, know that it is making a difference.

The challenge: Grow more trees for our country's future.

We like trees. Canada is better with them. And we can do a whole lot more to make #MoreTrees happen.

#MoreTrees is a way to recover the damage made in the past and to seed the future, starting locally.

With a national shortage for seedlings combined with the federal government’s mission to plant billions of trees, we had to think different. By focusing on our local communities and empowering our friends and customers to make a difference, #MoreTrees is shaping the future of Canada.

One tree at a time.