Marketing & Content Coordinator / Story Teller – Spirits & Travel Tourism

Location: Perth, Ontario (Hybrid Available)

Company: Top Shelf Distillers

Job Type: Full-Time | On-site (Hybrid optional)

Salary: To be discussed based on experience and qualifications

About Us

Top Shelf Distillers is an award-winning craft distillery based in Perth, ON, producing premium spirits with local ingredients with a sustainable edge. We are growing our community / customer presence and becoming a key player in destination tourism. We are seeking a dynamic Marketing & Content Coordinator to help tell our story across social media, email, e-commerce, and experiential campaigns.

Key Responsibilities

• Tell the story of Top Shelf Distillers
• Manage and own the social media content calendar (Instagram, Facebook, X, etc.)
• Schedule posts aligned with product launches, seasonal campaigns, distillery events, and tourism milestones
• Write compelling product descriptions and create Shopify landing pages for new spirits and merchandise
• Build and manage email marketing campaigns using Klaviyo or similar platforms
• Analyze and report on campaign performance across email, social media, and paid ads
• Coordinate co-marketing efforts with tourism boards, hospitality partners, and local events
• Suggest and promote travel-friendly experiences and packages to increase traffic to the region
• Refresh paid media creative assets based on performance data and recommend improvements
• Manage the marketing calendar for evergreen and seasonal campaigns
• Test new marketing channels including experiential activations, print ads, mailers, and pop-ups
• Coordinate promotional activations, in-stream features, and direct-to-audience campaigns

Qualifications

• 2+ years experience in marketing, social media, or content management
• Strong with project management and team coordination
• Strong writing and editing skills
• Familiarity with Shopify, Klaviyo, Salesforce.com, Square, or similar platforms
• Experience with analytics tools such as Google Analytics and Meta Insights
• Ability to work collaboratively with creative teams and provide constructive feedback
• Interest in craft beverage, small business storytelling, and rural tourism is a plus

Why Join Us?

• Be part of an ambitious and growing craft distillery rooted in local pride
• Help shape a growing destination and tourism brand in Eastern Ontario
• Work in a creative, collaborative environment that values storytelling, innovation, and community

How to Apply

Complete this form and submit.